I’ve been thinking a lot about a recurring problem I’ve come across with the way people sometimes look at new transit projects.

One of the major topics of both my writing here and my videos on YouTube is transit modes. Growing up in Metro Vancouver, there was a lot of debate about whether SkyTrain (effectively subway or metro) or light rail was the right solution for various expansion projects, and every single time, SkyTrain was the preferred option.

Vancouver’s SkyTrain Canada Line.

Seeing these debates made me surprised that they weren’t happening in more cities — in the case of Vancouver’s projects, light rail was often swapped to SkyTrain sometime in the planning process without unacceptable cost increases, and SkyTrain is really nice, so why were more cities not building something like it? So often you see mid-sized US cities building light rail with what appears to be little consideration for any alternative besides some form of bus service.


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When such discussions happen in Toronto (which thankfully they do to an extent), I often run into people saying something along the lines of “there aren’t enough transit riders for mode X in corridor Y”, and similar things do get said in discussions around the world. The attitude is roughly that there is a set number of transit riders that exist along any given corridor, and the problem of transit planning is simply about identifying the technology and alignment which will best accommodate them.

Unfortunately, this way of looking at transit would only make sense if transit was the only way people got around. Of course, this is not the case, even in cities with very high transit mode share many people still drive, and of course people also walk and cycle! Thus, actual transit demand is in flux — if fuel (or parking) becomes more expensive, road tolls are implemented, or the economy goes into recession, people will often be pushed to use transit.

At the same time, the transit itself impacts the demand to ride it. Imagine if transit along a street is slow and infrequent and so few ride it — would anyone say that this is because people don’t want public transit? Of course not, the issue is that transit is not meeting their needs! Herein lies the problem with building transit to meet existing and projected demand — these estimations are highly fraught with assumptions about what it might take to get more people on transit. For example, consider the attitude of some Metro Vancouver politicians before the SkyTrain Canada line opened in late 2009: they believed that 100,000 daily riders was unrealistic (pre-Covid the line was already over 150,000 a day), and that such numbers were not going to happen if people didn’t already ride the bus.

Some quotes from these politicians.

But unsurprisingly, people care about the transit; a faster, more frequent service will get more people out of their cars, and potentially even induce entirely new trips.

This is the fundamental issue with looking at transit like a static utility that you simply provide to sites and wash your hands of. The transit you choose to build and to run has huge implications regarding how much ridership you not only expect to attract on opening day, but also how important the corridor will be in the future. Investing in rails and their permanence for example really does signal to people that transit will be there in the long term (even if, yes, we’ve ripped rails out of streets before), and subway tunnels signal that it will also be fast even as areas develop and congestion grows. With the right supporting land use and transit use policies (fare integration, frequent feeder services, etc.) you can really build transit not for a static demand, but for a projected long-term level of ridership far in excess of today.

So when people talk about low demand for transit, ask them what kind of transit, and how that demand could be changed!

9 responses to “A Transit Red Flag: What demand?”

  1. Your points regarding skytrain is correct most city any elevated train are opposed as ugly. It is the legacy of a he loop and els from Chigago and NYC and of course the hatred of the Gardiner by urbanist in Toronto that makes the better option of an elevated train impossible

  2. Was the Pitt Meadows mayor you cited completely anti-transit or were they skeptical of the Canada Line but fine with buses?

    Your article reminds me of how San Diego’s transit agency is neglecting Green Line frequency because it currently gets less riders than the Blue Line, even though the Green Line is building Skytrain-sized TODs.

    1. They aren’t anti transit, just anti Canada Line for the most part.

      Frequency should *never* be neglected!

  3. Glenn Mandelkern Avatar
    Glenn Mandelkern

    In various other disciplines from user interface design to constructing marketing campaigns, deliberate effort is made to study and create “personas.” These represent envisioned users. Typical ones for phone users can be made such as Persona A wants a simple phone to just make and take calls. Persona B wants a really high-powered unit that beyond calls enables intense editing features to create videos, post to social media and be extremely attentive and responsive to notifications.

    Transit can also benefit from creating, studying and even hoping for certain personas. Many in the transit universe from citizens to officials, however, believe there’s one and only one type of rider, the one who uses transit because they have no other choice. There’s then a tendency though well-meant at times to cater to only one customer base and not consider others. There are actually various types of users to think about, from existing to potential users.

    My personal favorite is dealing with those who don’t use transit and figuring out where they range, from mild reluctance to outright resistance. Then it’s interesting to see what does it take from one who used to not board transit to now saying they can’t imagine life without it.

    1. I think you’re definitely hit on something important in that the imagined users of transit are probably different from what they are in reality, the only thing I would caution is that creating personas still runs that risk – that you can’t imagine all of the users! Especially for something with appeal that is hopefully very broad!

  4. The potential for “non passenger use cases” is pretty limited. Sure France ran some postal TGVs historically and CarGO tram was a thing, but they are not the norm

  5. […] Reece Martin: “Learning About Cities Around The World is a Great Antidote to Transit Cynicism” and “A Transit Red Flag: What demand?” […]

  6. Transit cynicism is common because most people don’t understand “unmet demand”. I think of the “Sparks Effect” when rail services are electrified, especially commuter rail, where patronage jumps up to 70% seemingly overnight.
    New bus services can do the same. I remember the route 280 in Sydney’s Northern Beaches, when it started 50+years ago, the experts said it would fail. It now runs a consistent 30 minute service 7 days a week between two busy shopping centres, with rush hour extras weekdays. 6am till 11pm.
    The people who started the service are now gone but they, like a good retailer knew their customers and what the customer wanted. It works in retail, so why not in Transit

  7. Ikarikus Busman Avatar
    Ikarikus Busman

    In Canada at least you rip the rails out of their spots… in Bulgaria we just leave them as they are. There is one place where twenty odd years ago there was a tram line. Then this tram line was stopped from service, for God knows what reason, and now the remains of this iconic line are being used as a car park…

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